Why have a website for your business?
Having a website for your business opens so many doors. It offers a “showcase” of what your business is about 24/7, which means that potential customers don’t have to phone or visit your premises within confined business hours, and that those that are a little too far away don’t have to make appointments and special arrangements to pay your business a visit, because they can access information at any convenient time.
Apart from being available at any time of day or night, the information on your website is also available to customers country- and/or worldwide.
Photos, documents and graphics can be used to demonstrate your products and/or services, and the updating of product information and/or pricing is easy and quick, and thus potential customers are provided with a more accurate and up-to-date information of your products and/or services at minimal cost.
Wisely managed content can prove very effective in answering general questions about your products and/or services, which means you can eliminate time wasted on explaining the same information to customers, and avoid any misconception about what you’re trying to explain.
You can also add a contact form to your website from which customers may request a quotation, further information or a personal callback from you, to which you can respond at the first possible moment (unlike an unanswered phone after closing hours, which can cost you a customer).
If your product doesn’t justify a shop-front, you can still advertise it on the Internet. This saves you a lot of money in rent (of an office or shop), and even if you do not wish to receive walk-in customers, you can still sell your products via E-Commerce (you’ll reach a wider audience as well).
Promoting a specialized service on the Internet immediately adds credibility and professionalism to your business’ name.
You can add surveys to your website to get a better understanding of what your customers are interested in, and use the information to expand your business.
You can offer requests for free samples of your product (if the product allows for it), which is processed and sent directly to your email inbox. You can include specials on products, advertise job vacancies, launch competitions, and offer downloadable files.
Accessing information on the Internet is simply easy and less time consuming, and is a great plus in today’s rushed time.
Having a website that explains your products and services properly can eliminate wasting time with customers who are just browsing.
Advertising your products on a website is much less costly than other advertising methods, and you can give a more thorough description and illustration of your products.
Now that you are ready to have your own website for your business (i.e. an online business), contact us to help you get on the go! Or read more about the different types of websites we support here.